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Products
- CLOUD PLATFORM
  - Xara Cloud
    Scale your branded content with simple creative tools.
  - Templates
    Create content and business docs in minutes.
  - Xara API
    Power up your platform’s content.
  - Virtual Assistant
    Get content created and published for you regularly.
- DESKTOP CREATIVE TOOLS
  - Designer Pro+
    Unlimited design flexibility meets simplicity. Vector graphics, image editing, and web design.
  - Photo & Graphic Designer+
    All your photo editing and illustration tools in one simple workflow.
  - Web Designer+
    Design and launch websites you are proud of. No coding hassles.
  - Elements(New)
    Xara’s creative library. From high-quality templates to vectors, images and tools.
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Solutions
- BUSINESS SOLUTIONS
  - Brand Management
    Keep your organization’s content on-brand, every time.
  - Digital Asset Management
    Your creative assets and projects at your fingertips. Turn chaos into confidence.
  - Creative Collaboration
    Create a single source of truth for real-time collaborative projects.
  - Document Transformation
    Transform documents according to your goals. Edit PDFs and static docs.
  - Create Content Fast
    Bring your visual communication to life without heavy design work.
- FEATURE SPOTLIGHT
  - PDF Editor
    Edit, merge, and transform any PDF file.
  - Table Maker
    Visualize data and create document layouts in seconds.
  - Brand Library
    Automatically keep your content on-brand.
  - Analytics and insights
    Track document performance.
  - Web-to-Print Marketing (New)
- INTEGRATIONS
  - Data Visualization
    Visualize Excel & Google sheets with charts & infographics.
  - MLS integration
    Automatically create content from MLS listings.
- FEATURED INDUSTRY
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Resources
- LEARN
  - Blog
    Explore visual communication best practices for companies like yours.
  - Brand Hub
    Tips and frameworks to build brands that matter.
  - Product Updates
    Discover our latest product updates and features.
- BEST PRACTICES
  - Join Our Weekly Product Tour
    Everything you need to know about Xara Cloud in 30 minutes.
  - Help Center
    Learn even more about how Xara Works.
  - Past Webinars and Events
    On-demand webinar and past event recordings.
  - Video Library
    Best Practices, Step-By-Step Guidess, and overviews.
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Pricing
- MARKETING CENTER
  - Xara Cloud
- DESIGN TOOLS – DESKTOP

Glossary

Our branding glossary is special, it contains essential branding concepts, but we also added some terms to help you distinguish between different types of brand assets and between various types of asset management systems.
Without further ado, here it is.

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Unique Selling Proposition

Unique Selling Proposition

A unique selling proposition refers to the one benefit or feature that makes a brand or product stand out from its competitors.