Glossary

Our branding glossary is special, it contains essential branding concepts, but we also added some terms to help you distinguish between different types of brand assets and between various types of asset management systems.
Without further ado, here it is.

Sales Deck

A sales deck is a pitch meant to persuade potential customers into making a purchase, by showcasing the product’s benefits and features.

Sales Enablement

As the term suggests, sales enablement is the process of providing the sales teams with the tools and information needed to increase efficiency.

Sales Enablement Software

Sales enablement software increases the efficiency of the sales process by automating certain tasks, creating a single source of truth, and enhancing collaboration between team members.

Signature Banner

A signature banner is an image added to the email signature. It usually showcases the brand, while also providing contact details or offers.