Glossary

Our branding glossary is special, it contains essential branding concepts, but we also added some terms to help you distinguish between different types of brand assets and between various types of asset management systems.
Without further ado, here it is.

Rebranding

Rebranding is the process of creating a new look and feel of a brand through the use of visual and non-visual style elements.

Report

Reports are used to communicate results, projects, or goals to colleagues, collaborators, or customers. Whether we’re talking about marketing reports, financial reports, or sales reports — they are essential business documents.