Glossary

Our branding glossary is special, it contains essential branding concepts, but we also added some terms to help you distinguish between different types of brand assets and between various types of asset management systems.
Without further ado, here it is.

PDF

PDF stands for Portable Document Format. It’s a standard file format, created by Adobe. PDFs allow people to send and exchange documents with ease and zero distortions.

Photo Grid

A photo grid is a type of photo collage pattern. It is characterized by a set of photos placed in a regular grid arrangement.

Pie Chart

A pie chart is a data visualization method. Essentially, a pie chart displays data in a circular graph.

Source

Pitch Deck

A pitch deck, or a slide deck, is a visual presentation of the business pitch. It helps business owners convey their business idea in a compelling, yet clear manner.

PNG

PNG, or portable network graphics, is the most common uncompressed raster image format.

Presentation

A presentation is a method of conveying information through speech and visuals to a target audience. Whether it’s used in marketing, education, sales, or business — a compelling presentation is a must if you want to educate and engage your audience.

Product Information Management

Product information management is the sum of practices and tools used to collect, manage, and enrich product information.

Product Plan

A product plan is a product development roadmap. It tells you what will be developed, why the product is being developed, how, and when it will be developed.

Product Sheet

A product sheet is a marketing material used to showcase a brief overview of a company’s products or services.