Marketing Asset Management

Marketing automation is artificial intelligence-based technology that manages marketing processes and campaigns, automatically. Marketing automation takes the hassle out of dull, repetitive tasks, as it can target customers with automated messages, publish marketing campaigns on multiple channels, or even perform analytics.

Marketing campaign management refers to the practice of planning, executing, monitoring, and analyzing marketing campaigns.

Marketing resource management refers to the practice of storing and managing marketing materials – such as blog posts, landing pages, or social media content.

Marketing technology, also known as martech, is a set of software, platforms, and applications aimed at increasing productivity, collaboration, and efficiency throughout marketing teams.

A marketing technology stack is a group of technologies that marketing professionals use to improve their marketing processes and activities.

Marketing touchpoints include any methods of communication between businesses and customers. While it includes face-to-face discussions, it also refers to brochures, social media posts, or e-books.

Media asset management refers to all the strategies and tools used to manage multimedia files.

Media asset management software is a technology that helps create, edit, distribute, and manage multimedia files — such as videos or animations.

Messaging is the way a brand conveys its identity and essence through verbal and non-verbal messaging.

MLS, or multiple listing services, is an essential tool used by real estate professionals. You can think of MLS as a search engine for real estate. Agents use MLS to post open house brochures and listings or to promote their real estate business.

Multi-tenant is used to refer to a single software instance that serves multiple customers, or tenants. With the advance in technology, however, the use of the term expanded. Nowadays, it also refers to a shared cloud infrastructure.

So, instead of accessing data from a server that is located on the premises of the company, employees access cloud-centralized data.