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Glossary

Our branding glossary is special, it contains essential branding concepts, but we also added some terms to help you distinguish between different types of brand assets and between various types of asset management systems.
Without further ado, here it is.

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Letterhead

A letterhead is a branding document. It contains the brand’s logo, name, fonts, and color palettes. It’s usually added to internal and external documents, as it helps distinguish your brand.

Logo

The logo is a graphical representation of a brand.

Logotype

A logotype is a type of logo that represents the company’s name or initials.