Glossary

Our branding glossary is special, it contains essential branding concepts, but we also added some terms to help you distinguish between different types of brand assets and between various types of asset management systems.
Without further ado, here it is.

E-book

In a traditional sense, e-books represent the online version of books. In marketing, however, e-books are usually longer articles with visuals, aimed at informing and attracting the target audience.

E-card

An e-card is typically used to invite prospective customers or clients to certain events. You could see it as a greeting card, or a digital thank-you note.

Email Header

The email header is the top part of the email newsletter design. It’s a key ingredient when it comes to creating compelling emails for your leads or customers. Typically, it includes a combination of:

Employer Branding

Strong companies cultivate their brand both internally and externally. Employer branding is a strategy, which communicates your brand’s values, voice, personality, and mission statement to current and prospective employees. Its goal is to attract and retain top talent, as well as to create a positive brand reputation.