Glossary

Our branding glossary is special, it contains essential branding concepts, but we also added some terms to help you distinguish between different types of brand assets and between various types of asset management systems.
Without further ado, here it is.

E-book

In a traditional sense, e-books represent the online version of books. In marketing, however, e-books are usually longer articles with visuals, aimed at informing and attracting the target audience.