Glossary

Our branding glossary is special, it contains essential branding concepts, but we also added some terms to help you distinguish between different types of brand assets and between various types of asset management systems.
Without further ado, here it is.

Data Migration

Data migration is the process of distributing data. Whether you’re moving data from one location to another, converting file formats, or sharing a file from one application to another – you’re performing a data migration.

For instance, some data asset management systems have data migration features that allow users to distribute assets externally.

Data Visualization

Humans aren’t the best at processing complex data. That’s where data visualization comes in. Data visualization is a visual communication method, through which we can communicate complex information in an easy-to-grasp way.

Diagram

Diagrams allow you to symbolically represent complex data.

Source

Digital Asset

A digital asset is any digital file owned by a certain company or business. That could be your brand’s logo or even financial reports and contracts.

Digital Asset Management

Similar to brand asset management software, digital asset management software allows users to create, edit, and share digital assets. Unlike brand asset management, digital asset management supports all sorts of files — from documents to animation and video.

And it’s a must for businesses, as it enhances collaboration and performance. Plus, it’s perfect for remote teams.

Digital Content Management

Digital content management refers to the practice of creating, editing, distributing, and retrieving digital content. The most common categories of digital content management systems are content management systems, such as WordPress, and digital asset management systems, such as Xara Cloud.

Digital Ecosystem

A digital ecosystem is a digital network of inter-connected services or companies.

Digital Experience

In branding, digital experience refers to all the responses that customers have as the result of digital brand interactions. Everything your brand does online creates an experience for the customer.

Digital Media Library Software

A digital media library software is a type of digital asset management system which allows users to create, store and edit rich media files, such as images, presentations, or videos.

Digital Rights Management

Digital rights management is the practice of leveraging technology to control and manage access to copyrighted content and material.

Digital Transformation

Digital transformation refers to the process of integrating technology in all areas of the business to increase agility, efficiency, productivity, collaboration, and well-being.

Digital Transformation Strategy

A digital transformation strategy is a long-term plan for integrating digital solutions into everyday business processes.

Digital Workplace

A digital workplace is the virtual version of the in-office environment. It refers to certain platforms and applications which allow employees to work, store data, and collaborate on tasks.

Document Collaboration

Business document collaboration refers to the practice of effectively working on business documents as a team.

Document Management

Document management refers to the practice of creating, managing, and distributing documents with the use of a platform.