Glossary

Our branding glossary is special, it contains essential branding concepts, but we also added some terms to help you distinguish between different types of brand assets and between various types of asset management systems.
Without further ado, here it is.

Asset Centralization

Asset centralization allows you to store all your company’s assets in one location. If back in the day, assets were stored in file cabinets, now you can easily opt for specialized software — like a Digital Asset Management System.

This software allows you to store all your brand elements, content, and digital files in one location, making it easier for everyone on your team to access them. Asset centralization is a must nowadays, as it ensures all your content and documents stay on-brand. Plus, it saves you time and increases the overall productivity of your team.

Asset Library

This is the digital storehouse of your brand. An asset library allows you to store everything you need for branding — whether it is fonts, documents, logos, or imagery.

Asset Management

Asset management refers to the practice of storing, editing, managing, and sharing digital assets within your company. Successful asset management requires strategy and the right tools.

Asset Manipulation

While it sounds like a fancy term, asset manipulation refers to the editing or conversion of digital files. Say, for instance, you are rebranding. And one goal you have is to change up the logo so it’s more aligned with your target audience. That’s asset manipulation.