Since 1971, the CENTURY 21® brand has been changing the real estate game by offering independent brokers, entrepreneurs and
affiliated agents the ability to achieve extraordinary results in an increasingly competitive market. But a lot has changed since then.
Many have copied the CENTURY 21 approach, and over time they have seen a ‘sea of sameness.’

With more brand awareness* than any real estate brand, Century 21 Real Estate is poised to change the game once again. To do this,
they are reinventing what the CENTURY 21 brand means in the hearts and minds of those who are buying, selling and working in real
estate today. This starts with their new mission – to defy mediocrity and deliver extraordinary experiences – and comes to life in their
identity as a brand and the services they develop for their system members.

uncategorized - 11200

The challenge

Real estate agents need to produce a lot of marketing documents to promote every property and find the perfect buyers. They also need to promote their services and build a reputable brand. This means lots of time and money spent producing flyers, postcards, business cards or brochures.

Today new online marketing channels offer a great opportunity to reach new audiences and gain visibility, but this requires even more time creating Facebook ads, consistently posting on Instagram, and responding to new leads.

Mark was one of many agents struggling with marketing. He had to find time to create a marketing strategy, to market new properties, to keep everything on brand, etc. He felt too much of his time was spent on marketing, and not enough on interacting with clients.

Typically realty agents might try to solve the problem by hiring a design expert to create the designs for them. But this can quickly become costly as there is not just the upfront cost of the initial design, but ongoing changes, updates, and new properties to market.

“Before Xara, marketing properties was tedious and very singular. I had to use desktop applications and gather pretty much everything to begin the process. I had to create templates from scratch and recreate new templates as old templates went stale. Flyers, postcards, business cards and even simple newsletters took way too much time. They became tedious and quickly outdated.“

Mark Dijohn Real Estate Agent of Century 21

uncategorized - 11201

The solution

In every business problem Mark has faced, he has always tried to leverage new technologies to make things easier. This time was no different. He searched everywhere for that one tool that would allow him to quickly generate new and stylish marketing campaigns without having to recreate the wheel every time. He found Xara Cloud and signed-up for a free trial.

“With Xara, ALL my marketing has gotten more streamlined, more consistent. My branding is flawless with respect to consistency. My ideas look professional. I’ve gotten numerous compliments from clients, agents and even friends about how my marketing has suddenly taken off.“

Mark Dijohn Real Estate Agent of Century 21

Benefits

Template
library

uncategorized - 11203

The template library allows him to pick his favorite design and go

Brand
Spaces

uncategorized - 11204

Automatically and consistently
apply his brand to every document

Time-Saving
resize

uncategorized - 11205

Create a Facebook post and resize it
for any other social media channels.

Easy & Quick
update

uncategorized - 11205

The little time Mark invested in learning
Xara Cloud had a huge return.

uncategorized - 10390

The result

Mark has dramatically reduced the amount of time spent in creating marketing documents. After a little bit of time invested upfront, he can create a new postcard for his latest property in minutes by simply using an existing design.

“Xara has saved me hundreds in my marketing budget but more importantly, Xara has saved me thousands of dollars in my time spent. The ease of use and ability to have one click branding makes Xara my perfect marketing partner.“

But Mark hasn’t just saved many hours of his time, but also the quality of his materials is now excellent. He is generating more interest in his properties, more new qualified leads, and ultimately selling homes faster because now his marketing material stands out from those of the competition.

“I’m able to create beautiful marketing materials for my listing quickly. Xara templates make me look like I spent years in art school. I’m no designer. Xara templates allow me to plug and play staging photos and MLS information. A single design can be resized and used for brochures, open house flyers, and mailings without any additional work by me. A huge time saving.“

Mark Dijohn Real Estate Agent of Century 21

uncategorized - 11202

Creating content doesn’t require a lot of time or design expertise – you just need the right tools.