Ebook template: The two magic words that’ll transform your business and content strategy.

We’re already seeing businesses all over the world advertising their free ebook all over social media to grow their brand, so why don’t you?

Technology and the internet have changed the way younger generations read their favorite books. People are now reading ebooks that are more interactive, less expensive, and easier to access than hard copies.

For this reason, there’s no better time than now to tap into the world of ebooks, regardless of your industry. The ebook market is expected to exceed $23 million by 2026, so if you don’t want to miss out on such an opportunity, ebook templates are going to become your next best friend.

So, let’s get right into it!

What Is an Ebook Template and Why Your Business Needs One

ebook templates from Xara Cloud Source

If you’re a business owner, you know digital content is a powerful way to engage with your customers. It’s also a great way to build trust in your brand and show that you take customer service seriously.

Creating an ebook template is one of the best ways to ensure that your content looks good and reads well—without having to do all the heavy lifting yourself every time!

Here are three reasons why ebook templates are the right choice for any content marketing strategy:

  • They already have all of the formatting done for you
  • They’ll save money because they’re either free or they can be used over and over again without paying additional fees
  • They’ll help build trust with clients by showing off your professionalism

With these templates, you can create ebooks that will appeal to all kinds of readers. Now, let’s see how to pick a professional ebook template from a batch and what to look for in an ebook template.

How to Pick the Best Ebook Template From a Wide Range of Free Templates

Picking your ebook template from the world wide web shouldn’t look like this: You’re searching for an ebook template, then get flooded with answers to your query. You don’t know which option to choose, so you pick a random website that advertises their free ebook.

Half an hour into the process, you realize that this may not be what you’re looking for.

Maybe your ebook looks like it’s not made by a professional designer, there are additional fees you didn’t know about, or maybe the ebook doesn’t speak to your audience and business appearance.

Fortunately, there’s a way out of this situation. Start on the right foot with a planned structure, a reliable free ebook template provider, and a professional platform to support your business needs and allow a free and smooth download.

Let’s check out three actionable steps that you can take to create a completely free, hassle-free ebook.

1. Define Your Ebook’s Objective – Is It Informative, Inspiring, Educational, Selling, or All of The Above?

Business Team Brainstorming the objective of their business ebook Source

When you’re creating an ebook, it’s essential to know what your objective is. This will make it easier to create relevant content for your reader and helps them achieve their goals while you achieve yours.

Here are some examples of ebook content objectives:

  • Informative: Your main goal is to help readers learn something new. Informative ebooks are typically longer than other types of ebooks and may include case studies or testimonials from readers.
  • Selling: If your goal is to sell a product or a service, you’ll want to create a compelling sales page that communicates the benefits of buying your product.
  • Inspiring: If you’re aiming for inspiration and motivation, focus on showing how your life has been changed by the information in the book or how other people have been positively affected by what they’ve learned from your writing.
  • Educational: Your aim is to teach readers about a topic so that they can implement what they’ve learned into their own lives/businesses. Educational ebooks tend to be shorter than other types because they focus on teaching one specific thing rather than covering many topics simultaneously.

The answer to this question will help you determine how to target your efforts in the ebook creation process.

2. Build Your Ebook With Your Target Audience In Mind

Conference Speaker speaking about the target audience of an ebook Source

Creating your ebook should always start with defining the target audience, which will be the readers of your piece.

Here are some questions that you should answer to define your target audience correctly:

  • Who are they?
  • What are their jobs?
  • How old are they?
  • What do they like?
  • What kind of experience do they have with similar topics?

This information will help determine how best to present your ideas in order so that they can be easily understood by your target audience.

3. Decide On Your Topic and Style of Writing

Marketer designing their ebook template cover Source

Once you have a clearer idea of who your audience is, you should be able to come up with a few ideas for topics that would be interesting to write about. You can use brainstorming techniques, or if you can’t think of any topics, try the following techniques:

  • Write down things you think they’d be interested in or curious about
  • Think about what other people might want to know about these topics and write down their questions
  • Check out trending topics in the given field of discussion on social media or news outlets online
  • Read some books or articles about the topic, then write down passages that seem relevant to the subject matter of your book.

Once you’ve got a list of potential topics, pick one that sounds like it would be interesting for you to write about and for your audience to read.

So what about your style of writing? Is it casual or professional? Formal or Informal? Are you narrating from a subjective or objective point of view?

These questions require an answer before you engage in the creation process so that you have a clear structure in mind as you create an ebook.

4. Find an Ebook Template That Aligns With Your Brand’s Aesthetics

Marketer finding an ebook template for their business Source

Before you start writing your ebook, you need to decide on the ebook template you’re going to use. The best way to do this is to think of your brand’s aesthetics and find an ebook template that aligns with it.

If your brand is cheerful, casual, informal, modern, and aimed at young people, you should pick an ebook template that reflects just that! Go for simple images, light tones, vivid brand colors, and suggestive illustrations (including gifs, memes, or funny pictures)

If your brand is professional, serious, and official-looking, your audience might not react well to such a design. Therefore, it’s best to go for tables or graphs that help people understand your business better, plus informational paragraphs, formal text content, and darker, authoritative brand colors.

Naturally, it all boils down to your brand look and how the ebook template captures what your business is about. For this reason, we put together multiple ebooks for you to choose from and customize according to your needs.

What To Look For in an Ebook Template For Your Business

Now that you have an idea about what you’re going to write and how to address the content so that it targets a specific audience while staying true to your brand, it’s time to delve into the must-haves of any valuable ebook template.

Here are the top four aspects you should look out for when browsing for an ebook template for your business:

  1. Style & Formatting
  2. Customization Options
  3. Variety in Editing Features
  4. Reviews & Testimonials

If you find an ebook template that ticks all these boxes, you have a winner for the job. Let’s check out what the four essential characteristics of a top-tier ebook are all about below!

1. Style & Formatting

Although templates are editable and you can customize your way around them, there’s still a lot of its foundation that you’ll leave intact – that’s the purpose of going for a template in the first place.

Therefore, you need to find an ebook template that fits the style you’re going for. Browse through the options before settling on your go-to blueprint for this long-form content piece.

You should always look out for these critical layout aspects in your ebook template:

  • An eye-catching ebook cover – Your ebook cover is the first thing your audience engages with, so it needs to speak for itself and give the impression of a lecture worth reading. Take your time in designing the cover and include your company’s logo on a visible portion of it.
  • Include high-quality images that are relevant to the topic – If you don’t have any images available for your book, then consider using royalty-free images from Xara’s Free Extensive Photo Library. You can also take your own photos if necessary!
  • Make it easy to read – Make sure there’s enough space between the lines so that people won’t get tired while reading it and enjoy the lecture.
  • Be consistent in your design – although ebook templates are designed to keep your content’s aesthetic looking sharp across all pages, it’s important to always double-check the font styles, if you have too many different fonts, and if the design is overall easy on the eye, and if it respects your color-scheme.

2. Customization Options

If you’re planning on sending out ebooks to clients or customers, it’s crucial that they feel like they have a personal connection with your brand. You want them to feel like they’re getting something special and unique, not just another generic template that could be sent out by any company.

Therefore, the more customizable an ebook template is, the better. This will allow you to tailor the template in ways that suit your business’s needs and goals. If the template only offers limited customization options, then it may not be suitable for your company.

  • With Xara’s customizable templates, you’ll be able to make changes to the formatting and layout of your book as you see fit so that it matches your brand and looks great, without getting stuck with a template layout that doesn’t work for you.
  • Our brand management feature allows you to import your brand’s features (colors, logo, etc.) and apply them to any template or create multiple branded ebooks in minutes. The result? Brand consistency across all your ebooks or any other documents you want to create — talking about scalability!

You should also look for a template that makes it easy for you to download or print your ebook without too much back and forth between tabs and browsers. More importantly, look for a reliable platform that doesn’t ask for download fees at the end of the process when the ebook is created.

3. Variety in Editing Features

Customer Journey Ebook Template from Xara Cloud Source

A template needs to be flexible, adaptive, and easy to customize. Your dream ebook template must have styling and formatting options like:

  • Font styles
  • Theme variety
  • Tool variety
  • Importing and uploading features
  • Elements to add and redesign the template

Making sure your template checks all these boxes is essential, as these are the most used editing features in any worthwhile template. You should also look for a template that has built-in team asset sharing so that whenever you and your team members collaborate on your ebook design, you have everything you need in a common space and that you’re using the same elements.

4. Reviews & Testimonials

Customer Reviews from Xara Cloud Source

If you’re looking for a template that will help you create your ebook hassle-free, then you should aim for one with many reviews and testimonials from other users who have used it successfully.

When browsing through testimonials, note if users have different tips and tricks to make the process run smoother or if certain inconsistencies in the ebook design keep reappearing in the negative feedback, and avoid browsing those templates further. Research the most relevant reviews and only use a template you have confidence in after reviewing all the details.

At Xara, we know that your time is limited and that you’re looking for the fastest way to create your ebook. You want everything to run its natural course or even better – go quicker than expected. For this reason, we put together multiple professional templates for your next ebook that you can edit and download with our free plan immediately.

If you don’t believe us, check out what some of our 40.000 clients have to say about us!

How To Create A Great Ebook & Launch a Successful Promotional Campaign

There are some things that you can do to make sure your ebook is a success.

First, write a great book. This seems obvious, but it’s the most critical step. Nobody will care about anything else if you don’t have a good book. If you want to learn how to make the most out of ebook templates and create your own ebook step-by-step, check out this simple guide.

Next, make sure your cover is perfect. The cover is what people see first when they look at your product and decide whether or not they want to buy it—so make sure it looks professional and appealing!

Third, plan out your promotional campaign in advance. You need to know how much time you have for marketing before the launch date to ensure you get everything done in time for launch day!

Keep in mind these marketing strategies to ensure a successful ebook launch:

  • Build anticipation through social media posts and interactive stories
  • Have other people publicly discuss your ebook (team members, influencers, etc.)
  • Offer free bits of your ebook online
  • Promote your ebook through an email marketing campaign

Finally, launch with confidence! If you’re nervous about launching your ebook because of past failures or negative experiences with other authors’ books (such as bad reviews), remember that everyone has had these experiences at some point in their lives! Nobody is always perfect, so keep working hard until you get where you need to be!


If you want to use ebooks as part of your marketing strategy, you need to understand how they work and how you can pick the perfect ebook template for your business. You also need to know how to create the ebook first, so we hope this article covers both those topics.

The bottom line is – ebooks work! They can be an essential part of an overall marketing strategy and can help increase sales for any business or individual looking for new customers.

However, ebooks are not the only documents you need to worry about in your content marketing strategy. Aren’t you concerned that your prospects may skip past your so carefully put-together files? Are they not appealing enough to get you past the first round of evaluation?

If the answer is yes, hear us out! Our document analytics feature is the go-to tool for anyone looking to measure the impact of their documents and gather live insights about what kind of documents people want to read and see.

If you want to create outstanding visuals, learn more about leveraging templates of all kinds, and integrate designs of all types to fuel your growth, get started for free with our Xara Cloud platform.

Pick your ebook template today with Xara Cloud!