How To Create a Sell Sheet That Doubles Your Profit

published by Milena Alexova

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Since one-on-one interactions with prospects are scarce these days, you need to create a compelling case by using one of the most overlooked marketing materials out there: the sell sheet.

Even though a well-designed product sell sheet could double conversions, many business owners underestimate it.

We’re here to change that.

Do you want to punch it up with an irresistible sell sheet design? Read on.

What Is a Sell Sheet?

A sell sheet, also known as a sales sheet or product sheet, is a one-page sales and marketing material. Sales sheets provide information about a product or service to prospects. These are valuable tools if you want to drive sales and generate interest.

Typically, a product sheet is designed to inform the target audience about the features and benefits of the product, how it works, and how it solves certain problems. It can also include information about the company’s values or mission.

Most importantly of all, it’s short and sweet. A sale sheet is like a resume if you will. It provides all the information about the product to potential customers, and it’s designed to get them interested in buying it. Just like you would want your resume to stand out, you want your sales sheet to be eye-catching and persuasive.

What Are the Benefits of Sell Sheets?

There are many benefits to using a sales sheet to promote your product or service. For instance, an effective sales sheet:

1. Makes The Sales Process Run Smooth

As any salesperson knows, the key to a successful sale is having all the right information at your fingertips. And that’s where sell sheets come in.

They’re an essential tool for the sales team, as they help to make the sales process run smoother. With all the important information in one place, sell sheets help ensure salespeople are prepared for every meeting. And preparation is key, especially when it comes to sales.

Preparedness and confidence can make or break a deal. So, if you’re looking to boost your sales, be sure to make use of sell sheets.

2. Communicate Information Concisely

There is no doubt that the battle for attention is more fierce than ever before. In today’s busy world, people expect quick and easy information.

This is why sale sheets make for effective marketing tools. They’re easy-to-digest, attention-grabbing, and persuasive.

3. It’s Versatile

Sales sheets are a versatile marketing tool that can be used for both door-to-door selling and online marketing. Despite what you may have heard, print marketing is still a thing.

And the sell sheet can be used for both.

Online, you can share them on social media or attach them to emails. They can also be used as flyers or inserted in direct mail campaigns. Offline, you can bring them to events or use them for door-to-door selling. No matter how they’re used, sale sheets are an effective way to reach out to potential customers and generate interest in a product or service.

4. Great Information Source For Employees

Sure, reading the company memo about the new product launch is a must.

But if you really want to get different departments on the same page, give them a copy of the product sheet. This way, everyone will see what potential customers see.

5. Strengthens The Brand’s Identity

In just about any business, brand identity and consistency are sacred. They generate awareness, drive interest in products and build loyalty.

When you create the sell sheet design, it’s your chance to build brand awareness. Once people have a mental model of your products and company, you become a real alternative in their minds.

From there on, you can work your marketing magic to get them to choose you. But it all starts with the first impression.

How to Create a Sell Sheet That Gets Clients to Buy Your Products

By now, you’re probably convinced that creating a sell sheet is a smart move. All that is left is getting to work.

Throughout our research process, we came across many sell sheet samples. You will see later on that some of them are captivating and stunning. In most cases though, they are dull and disorganized.

The sell sheet is not simply a technical document – it’s also a marketing tool. And the design and copy matter.

A lot.

Just think about it. An eye-catching sell sheet can stimulate people to read the entire page. This could move them to the next stage of your sales funnel. So it’s worth the effort of putting it together neatly.

Creating a killer sell sheet is not rocket science, really. All you have to do is follow a few key principles to create one that wows the audience.

So, if you want to learn how to create a sell sheet, read on. Follow these steps to create an impressive product sheet page:

1. Come Up With a Dazzling Headline

Whether you present a research study, write a book, or create a sell sheet, the headline has to be an attention-grabbing machine.

It’s a golden rule.

And for good reason. It is the headline that catches the reader’s attention first. But how do you craft a compelling headline for your sell sheets?

Well, here are a few general rules of thumb:

  • Make it short and snappy.
  • Make sure it accurately describes your product’s main value proposition.
  • Add bold text that highlights the brand’s identity.

sell sheet example

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Here’s a great example. This sell sheet sample uses the brand’s tagline and slogan to promote the product. It’s short, fun, and taps into the target audience’s values and pain points.

2. Insert the Product’s Name

It goes without saying that a product sell sheet should lead with the product’s name. The name should pop so that people can memorize it without even consciously reading the one-pager.

Take the previous example.

The product’s name is one of the first elements that pop out. As a result, now I know what product I’m looking at and I can easily find it on Google or in my grocery store.

sell sheet samples

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3. Don’t Forget About the Company’s Logo and Name

Besides the name of the product, you also want to showcase the company’s logo and name. After all, the product sheet is a tool that marketers use to build brand awareness.

4. Add Compelling Visuals To Pitch Your Product

At its core, the sale sheet is a visual document. Compelling visuals, such as images of the product or stunning illustrations are a must.

These should blend in with the rest of the one-pager to create a cohesive picture of the product’s features and benefits.

5. Write Persuasive and Relatable Copy

The sell sheet’s copy has to cut straight to the point. It’s a one-pager, after all.

Every word counts. Therefore, don’t bore the audience with unnecessary details about your product.

Tell them why THEY should buy it. How would it enhance their lives? What problem does it solve? As a product developer, you might be interested in all the specs and features. Well, your audience just wants to know how these features will enhance their lives.

The copy has to be consumer-centric, not product-centric. That’s the key to generating sales.

6. Include Evidence-Backed Benefits

Do you have any hard data to support your claims? If so, include them. Maybe you have client testimonials. Or perhaps the results of a recent study just came out. Use data visualization tools like diagrams or pie charts to include these statistics.

People are tired of empty promises and products that don’t work. Most people would rather invest in recommended and tested products or services.

7. Craft a Killer Call-To-Action

Everything you include in the one-page sheet amounts to nothing without a clear call to action. This is not a piece of art you just admire. It’s a material meant to help people get a clear understanding of a product and what they need to do to acquire it.

Therefore, adding a prompt is mandatory if you want to convert leads into satisfied customers.

8. Make It Easy for People to Contact You

When it comes to buying habits, some people are impulsive buyers, while others need to have all the information before investing.

Let’s say you’re selling delicious raw-vegan cakes.

You create a sell sheet for your latest summer collection. Lisa, a 30-year-old designer, intends to surprise her friend on their birthday with a stunning cake. When she sees your sell sheet, she is intrigued by the cakes. However, she would like the cake to have a quirky design.

Lisa can easily contact you if you include your contact information, so she can find out if you can create her desired cake.

9. Design It The Right Way

Last but not least, is the sell sheet design. This is what makes the difference between a dull sheet and a compelling one.

The design should embody the brand and products. It should strike a balance between simplicity and boldness. Most importantly, quality design is always created with the target audience in mind.

If you want to find out some sell sheet design ideas, check out our article where we discuss everything about creating a product sheet in Xara.

Product Sell Sheet Examples: The Do’s of a One-Pager

Now that we know the main ingredients of a killer sell sheet, let’s analyze some product sell sheet examples.

#1 Sell Sheet Example: Elegance and Simplicity

sell sheet samples

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Why it works: This one-pager showcases the products beautifully. It opens with the product’s name and the imagery needs no introduction. The main benefits, namely quickness to prepare and quality ingredients, shine through. More so, they make it easy to place an order: those interested can give them a call or access their website.

#2 Sell Sheet Example: Funky and Fresh

sell sheet samples

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Why it works: This beer sell sheet is geared towards distributors and it does a good job at highlighting the product’s key features. Data visualization is used to showcase some key information, such as the level of alcohol. The call-to-action clears any confusion regarding orders. Plus, it’s funky, yet simple, just like the product seems to be.

#3 Sell Sheet Example: Easy to Digest and Informative

sell sheet samples

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Why it works: This sell sheet is a joy to look at. Its design is eye-catching, yet harmonious. Plus, it showcases all the product’s features and benefits in a fun way.

Create Your Engaging Sell Sheets With Xara’s Product Sheet Templates

Although the principles of an interesting and effective sell sheet are simple, creating one from scratch requires a designer’s eye.

Our designer team created the product sell sheet templates with these principles in mind. Creating a winning sell sheet has never been easier.

product sell sheet template

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product sell sheet template

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product sell sheet template

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Don’t believe us? Give it a go. Take advantage of Xara’s free trial and start creating marketing documents that will grab the attention of your audience.

Need more guidance? Create your first product sheet in Xara Cloud with our free guide.

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