Do you have a new product to show off? Or maybe an updated version of an old one? Either way, you need to create a product sheet to showcase your business offering. And your best bet is to create product sheet templates. This will save you time and ensure brand consistency!

But don’t worry, you don’t have to start from scratch – Xara’s got a product sheet template to make things easier! With Xara, you can create branded content such as sell sheets or product sheets in minutes – with no design experience.

Keep reading to learn how to elevate your product sheet design with Xara.

How Can a Bad Product Sheet Affect Your Business?

As customers move through the sales funnel, product sheets are essential. In fact, a bad product sheet can hurt your sales AND your brand. Here’s how:

Higher Rate of Shopping Cart Abandonment

Think about the last time you bought a product. You probably didn’t just buy the product on a whim. Chances are, you looked at the product sheet to find out more details about the product. If you couldn’t find enough information about it, you probably gave up the purchase.

If the sell sheet is missing essential information about a product’s features, customers might give up the sale.

Approximately 30% of consumers abandon their shopping carts because of insufficient product information. Without a good product sheet, consumers can’t make informed decisions about what to buy!

Higher Rate of Product Returns

Product Returns

Photo by Dan Burton on Unsplash

The sell sheet is the one piece of information that shoppers rely on to make an informed decision about a product. A product sheet should include clear and accurate product photos, a detailed product description, and all relevant product information.

Unfortunately, not all product sheets follow these principles. A bad product sheet can lead to a higher rate of product returns, as shoppers are disappointed when they receive an item that doesn’t match the description or photos. Approximately 40% of shoppers return a product due to inaccurate product information.

To avoid this, businesses should take care to create quality product sheets that accurately reflect what they are selling.

Customers Will Lose Trust in Your Brand

An inaccurate product sell sheet can hurt a brand’s reputation and customer loyalty. After all, false advertisement is fairly common. And counterfeit goods are on every social media platform nowadays.

This creates suspiciousness towards brands and businesses. For customers to trust your brand, you must design product sheets that accurately represent your products. Inaccurate sale sheets will create frustration amongst customers and even steer away potential leads.

Transparency and accuracy are key.

Failure to Attract New Customers

A product sheet is like a first date. You only have one chance to make a good impression, so you want to put your best foot forward. An excellent product sheet will highlight the benefits and features of your product. More importantly, an effective product sheet is designed with the target audience in mind.

Poorly designed product sheets, however, will turn away potential customers. A bad product sheet is often cluttered and confusing, making it difficult for readers to find the information they need. In addition, a product sheet design that doesn’t resonate with the target audience might fail to attract new customers, costing you valuable sales.

So, if you want to increase your chances of selling your products, take the time to create a winning product sheet design.

Why Use a Product Sheet Template?

Of course, designing a product sheet from scratch can be a daunting task. Especially with no design skills. That’s why templates are such a helpful tool.

With product sheet templates, you can quickly set up the standard format that any product sheet requires. This frees up your design team to pursue creativity, without having to worry about the nitty-gritty details.

If you’ve never made a product sheet before, templates can be a lifesaver. They take care of the heavy lifting by providing a foundation for your product sheet, so you don’t have to worry about wasted time and resources.

And if you’re not sure how to use product sheets, templates are a great way to get started. By using a sell sheet template, you can save yourself a ton of time and energy, and get your product out the door faster.

How to Create a Product Sheet With Xara

Creating a product sheet can be an effective way of introducing and promoting your products and services. And with Xara, it’s easy to create a professional-looking product sheet that will make a big impression on your customers.

We’ll walk you through the step-by-step process so that you can create a professional-looking product sheet with ease.

1. Plan the Product Sell Sheet

Creating an effective product sell sheet requires careful planning. Therefore, here are some things you should establish beforehand:

Buyer Persona

Any sales or marketing document is created with the buyer persona in mind. Everything that follows – the product sell sheet’s design, copy and call to action – needs to match the target audience’s motivations, likes, and wants.

That being said, never forget about brand consistency! Designing a compelling product is all about appealing to the target audience (through design and copy elements) while staying on-brand.

Sell Sheet Size

Before creating the sell sheet, you need to figure out its size. What’s the typical size of a sell sheet, you ask? While sell sheets come in all sizes, the standard size of a product sheet is 8.5” x 11”.

To establish the size of your product sheet, think about how you are going to use it. Do you plan on printing it? Or would rather keep it digital?


What are you going to include in your product sheet? The copy will influence the product sheet design. Here’s what a good copy must include:

  • What does it include or what it’s made of?
  • Main features and specs.
  • Benefits.
  • Price point.
  • Call-to-action.

To write a convincing and informative copy, here’s a pro tip. Think about someone who would love your product and service, and write the product description for them. To put it another way, always write from the perspective of the target audience. This is how you create copy that sells.

2. Create a Xara Cloud Account

Create a Xara Cloud Account

To create a winning sell sheet template, you first need to create a Xara Cloud account. The best part about it? It’s free – forever.

However, if you want to take your brand to a whole new level, you can opt for a Xara Cloud upgrade.

3. Choose a Product Sheet Template From Xara’s Database

Now that you have everything laid out, it’s time to choose a product sheet template from Xara’s library.

As you can see, you have a variety to choose from. Whether you want to create a service sheet, a product sell sheet or a company sell sheet, there is a Xara template available for you.

product sheet template Source

You can even start with a blank canvas if you’re more advanced. The sky’s the limit, truly.

4. Customize the Product Sell Sheet Template

This is the fun part when it comes to creating product sheets in Xara. You now get to customize them. Think about combining it with your brand’s identity, while also adding unique elements.

To add brand elements, you can set up your brand in Xara. Just choose a template and go to document properties.

create a product sheet with xara

You can add any brand elements – logo, colors, and fonts. This way, brand consistency will be a no-brainer.

Now it all comes down to designing your product sheet. You can upload any product photos or illustrations into your Xara cloud and customize your template. Once you finish the product sheet design, you can download it or even share it on social media.

P.S: Once you’re done with the product sheet design, you can even save it as a template. With this, you and your team can create brand-consistent sell sheets in no time.

create a product sheet with xara

Easy, right?

Create Your Brand Templates With Xara Cloud

Whether you want to create a product data sheet, a brochure, or a letterhead, Xara has you covered. And you don’t need to be an expert in design to create templates and marketing materials that produce results.

By using Xara Cloud, you can easily create professional-looking product sheets. And because we provide a cloud-based service, you can access your product sheets from anywhere. It doesn’t matter where you work from. Your brand documents will always be up to date.

Plus, with Xara Cloud’s easy-to-use templates, you can create marketing materials such as sell sheets in minutes. So why wait? Get started today and see the difference Xara Cloud can make.

Sign up today for a free trial