In today’s fast-paced digital world, finding the right digital asset management software is vital. The digital asset management market is projected to grow to USD 8.0 billion by 2027. This indicator shows just how important it is to have DAM software.

Are you struggling to keep up with the ever-increasing volume of digital content? How about having to manage collaboration among marketing teams? If so, you’re not alone.

Keeping apps over apps to manage tasks and content is a wrong move. Thus, one way to stay ahead is by employing the right tools. To stay competitive, you need to manage digital assets using automation.

This article will explore the five best digital asset management software platforms. Then, you’ll have the means to decide on the best digital asset management. Now, let’s dive in!

How to Choose the Best Digital Asset Management Platform for Your Business

Choosing the best digital asset management solution for your business starts with asking yourself the right questions.

Here are the main aspects to consider before choosing your DAM:

Evaluating your specific business needs.

  • Consider the types of digital assets you manage. These can include media files, creative files, and brand assets.
  • Assess what are the most essential features for your business’s needs. Is it collaboration and asset sharing, content management, or anything else? You may need a simple alternative or a powerhouse of features.

Assessing scalability and customization options.

  • Look for DAM systems that can grow with your business and handle different asset types. These include rich media assets, video files, and audio files.
  • Check for software solutions that offer customization to align with your brand guidelines.

Considering customer support and user experience.

  • Focus on DAM platforms with solid customer support and a user-friendly interface.
  • Search for DAM tools with advanced features like AI auto tags or analytics tools.

Ensuring security and digital rights management.

  • Keep your digital assets safe with DAM solutions that provide digital rights management.

Analyzing pricing and options

  • Compare the best DAM software options to find one that suits your budget. Look for one that can also offer scalability for your business. Check if your options have more plans, upgrading options, or add-ons.

Considering these factors, you can identify the right DAM system to manage assets.

#1: Xara

Xara Cloud Website

1. Unique Features and Benefits

Xara stands out as a digital asset management software with its:

  • Centralized hub. Organize and manage various file types in one place. You can sort items, look for files, centralize branded content, and more.
  • Customizable templates. You can choose and tailor templates for your industry. This facilitates the creation of marketing collateral. The template library boasts over 5k fully customizable templates for any industry.
  • Document creation and editing. Create and edit various digital files, from PDFs, and sheets, to promotional materials. The platform has many editing features and supports a wide range of file types.
  • Transform documents. Change the file type of all your digital assets. You can transform PDFs, edit large documents, or create marketing materials. Turn static documents into something new. Crop and resize media files for any platform. You can bulk download and edit any files.
  • Create your digital asset library. Xara allows you to create and share a digital library for your company. You can store all your materials in one place, then look for them in the repository. You can manage permissions and customize access.
  • Brand management. Maintain brand consistency across all channels and assets with asset management. The platform organizes all your assets into one simple dashboard. You can also brand all your content with a few clicks. Turn all your documents into company materials.
  • Creative collaboration. Streamline teamwork with project management tools and feedback features. You can tag members, leave comments, lock templates, and so much more.
  • Analytics. Track document engagement and effectiveness. Monitor user interactions, document opens, and viewing time per page. This way, you can better understand your target audience and produce tailored content.

2. Integration Capabilities

While Xara currently has fewer integrations than some competitors, it works well with:

  • Microsoft Products
  • SocialBee (social media management app)
  • MLS (for real estate professionals)
  • Vizzlo

Still, Xara offers a seamless user experience as a design tool. It continues to enhance its capabilities and expand integration options.

The best part? It prioritizes improving the platform to meet user needs. This includes 24/7 support and constant updates.

3. Pricing and Plans

Xara Cloud Pricing

Xara’s pricing model accommodates different needs and budgets. You have many alternatives, from Free, Essential ($12 per single user) to Scale ($20 per month billed annualy).

Using DAM software when managing a team is a game changer, without a doubt. Teams benefit greatly from having procedures and a tech stack to count with their work. Watch this short video to get a better idea of how digital management reflects on teams:

You can use the free plan to test the basic features and make the most out of the templates. This platform is a great free choice if you’re only starting out. If you’ve got a team to manage, you can use the advanced plans to solve complex requirements.

All in all, Xara is a great solution for digital asset management.

#2: Bynder

Bynder Digital Asset Management Software

1. Unique Features and Benefits

Bynder sets itself apart as a digital asset management software with:

  • Advanced DAM capabilities. Streamline brand management with approval process control and Adobe Creative Cloud integration. You can sort and centralize files, as well as manage materials with ease.
  • AI-powered auto-tagging and search. Locate and distribute assets within the app.
  • Workflow management. You can centralize requests, review content, create an approval process, and more. You can also analyze performance with its analytic tools.
  • Brand management. You can edit files and use their dynamic templates feature to streamline content. Bynder is not the go-to content creation platform. Still, it helps organize marketing materials.

2. Integration Capabilities

Bynder’s platform boasts a variety of powerful integrations to improve your experience:

    • Seamless connection with Salesforce for CRM implementation
    • Contentful integration to manage content across platforms
    • Wrike integration for project management
    • Figma, Canva, and Getty Images to help you create content
    • Slack for enhanced live communication
    • 80+ other integration to meet various needs

3. Pricing and Plans

Bynder Digital Asset Management Software Pricing

Bynder’s pricing is less transparent than other alternatives. The average starting price is reported to be around $450 by some users.

Still, quotations are only available through sales inquiry or chatbot. Still, this DAM solution is more expensive than some competitors, such as Xara.

#3: Brandfolder

Brandfolder Digital Asset Management Software

1. Unique Features and Benefits

Brandfolder is an impressive digital asset management software designed for teams. As a top player in the digital asset management industry, It works with leading brands. The platform focuses on storing, searching, and sharing assets.

This digital asset management system excels in various areas:

  • Asset Management and Organization. Brandfolder centralizes marketing assets. It makes all materials accessible and editable with the least effort. Brandfolder has AI-powered auto-tagging and metadata searching. These help you look for files in the app.
  • Collaboration and Workflow Management. This digital asset management software offers many control features. They help you handle access, give user permissions, share links, and more.
  • Security, Privacy, and Rights Management. Brandfolder values asset security and privacy. The platform’s rights management feature also regulates usage permissions. Embedding and sharing assets remain secure.
  • Analytics. One key aspect of Brandfolder is its analytics capabilities. This feature provides valuable insights for brand managers. This way, you can make data-driven decisions.

2. Integration Capabilities

Brandfolder offers many integrations with popular creative suites to simplify asset management.

Also, you can request your favorite app to be added to the platform. The platform currently syncs content across 50+ different tools.

Some of the most popular integrations of Brandfolder include:

  • Canva
  • The Adobe Suite
  • Trello
  • HubSpot
  • HighSpot
  • Salesforce
  • Zapier
  • WordPress

And many more!

3. Pricing and Plans

Brandfolder’s plans are less accessible for smaller businesses. Still, they offer limited pricing transparency, so we don’t have the exact range. Some sources indicate that costs begin at approximately $1600 per feature.

Brandfolder provides enterprise and premium options, each accompanied by a free demo.

To get a quote, users must get in touch with the sales team. The collective opinion suggests that this digital asset management software is expensive.

#4: Dash

Dash Digital Asset Management Software

1. Unique Features and Benefits

Dash is a versatile digital asset management software designed to streamline processes. It helps with the organization, sharing, and deployment of visual content.

Here’s what makes Dash an excellent choice for businesses:

  • Search & Organize. Dash offers efficient search functionality. It combines auto-tags with custom attributes for easy organization.
  • Share & Collaborate. Share visual content with colleagues with ease. Avoid large attachments and file-sharing issues. Dash allows assets to be shared via email or unique URLs. It also facilitates teamwork on the platform. You can reject or sort through files from your creators and even send them back with notes. You can also work with your team in real time.
  • Effortless Cross-Channel Use. Dash makes deploying assets across marketing channels simple. Set download and crop sizes. Distribute content on social media, websites, or even Shopify sites.

2. Integration Capabilities

Dash integrates with 19 key platforms, including some of the popular brands:

  • Slack
  • WordPress
  • Figma
  • Hootsuite
  • Shopify
  • Zapier
  • Canva
  • Adobe Creative Suite

3. Pricing and Plans

Dash Digital Asset Management Software Pricing

Dash offers flexible and affordable pricing, with all features unlocked from the start. Pay based on storage and average monthly downloads.

  • Plans start at $59/month for up to 500 assets and 100 monthly downloads.
  • Pricing adjusts as your needs grow. The highest tier sits at approximately $2230. After that, you can request a personalized quote.
  • Dash provides a free trial for users to test out their digital asset management software.

#5: Adobe Experience Cloud

Adobe Digital Asset Management Software

1. Unique Features and Benefits

Adobe Experience Cloud is one of the most advanced digital asset management software. This feature-rich platform elevates customer experience management via its extensive tools.

Here are the key features that set Adobe Experience Cloud apart:

  • Centralized Hub. Adobe Experience Platform is the go-to platform for streamlining collaborations. It offers many modules split by industry, objectives, and more. The app boasts a centralized library to help manage digital assets in one place.
  • Content Authoring. The platform offers a text editor, version control, plug-ins, and an approval process. On top of these, it also offers content scheduling and an internal search feature.
  • Asset Management. This feature helps manage media, documents, and other types of files. Its organizational capabilities allow you to manage, store, and distribute digital assets.
  • Design. The software offers pre-built templates, mobile support, and branding customization. These features allow you to maintain a cohesive brand identity.
  • An Interactive Platform. You can manage access to the platform with user, role, and access management features. This ensures secure sharing and collaboration within teams. External partners can also be granted access, allowing collaboration with creators and stakeholders.

Adobe offers industry-leading capabilities that cater to various digital asset management needs. From content creation to asset deployment, you control everything.

2. Integration Capabilities

Adobe is a complex tool that offers integrations with many products and providers. Adobe works with popular software to help you manage fewer apps. Moreover, it integrates with its products and add-ons.

The platform has different modules and tools for various needs. Thus, it offers separate software for different categories of needs.

Here are some of the integrations of Adobe Experience Cloud:

  • Sales Enablement Platform: Seismic
  • Social Media Management: Hootsuite
  • Digital Asset Management: Widen Collective, Bynder
  • Web Analytics and Optimization: ContentSquare, DataDog
  • Brand Management: Frontify
  • Marketing Automation: HubSpot Sales Hub

And many more…

Adobe Experience Cloud also integrates with its products. Some of these integrations include popular ones like Adobe Commerce, Magento, or Adobe Experience Manager.

These rich features make Adobe complex but also hard to learn. Still, for larger organizations, this software might be a good fit.

3. Pricing and Plans

Adobe Digital Asset Management Software Pricing

Adobe Experience Manager pricing is not disclosed on their website. Crowd wisdom suggests it’s expensive compared to other digital asset management solutions. The pricing range can vary depending on the organization’s size and requirements.

Thus, Adobe is generally considered a premium and feature-rich solution. It’s also better suited for larger enterprises. To determine if it’s the right fit for your budget, it’s best to contact Adobe’s sales team.


Business team working on laptops on a table Source

Throughout the article, we’ve explored the right way to choose a DAM. Content creation, management capabilities, integrations, and pricing are all essential factors to consider.

All alternatives presented offer powerful solutions. Still, Xara stands out with its approach to content creation and management.

Xara provides content creation capabilities alongside digital asset management. This is a rare and valuable solution. It consolidates the functions of two distinct platforms into one.

Moreover, it streamlines processes by reducing the need for different apps. It saves time and costs for businesses with its all-in-one platform.

Although Xara’s offerings are noteworthy, assessing your organization’s needs is essential. There is no one-size-fits-all solution. Thus, you need to set your priorities straight. Then, you can decide on the right digital asset management platform for you.

Discover Xara’s all-in-one solution for content creation and digital asset management. Try Xara for FREE today and experience the difference for yourself!

Try Xara Cloud’s Digital Asset Management feature