How to Create a Real Estate Social Media Calendar with AI

TL;DR: A real estate social media calendar helps agents stay consistent, save time, and engage audiences. Using AI tools like Xara, you can generate ideas, create visuals, and schedule posts faster. This guide shows step-by-step how to build an effective calendar and includes 10 creative content ideas.

What Is a Real Estate Social Media Calendar?

A real estate social media calendar is a structured posting schedule. It outlines what content to post and when.

Think of it as a:

• Content planner – organizes upcoming posts.

• Content scheduler – keeps you consistent.

• Content organizer – aligns social media with business goals.

Key takeaway: Without a calendar, posting is inconsistent and less effective.

Benefits of a Posting Calendar for Realtors

• Saves time – batch-create and automate posts.

• Improves consistency – avoids missed opportunities and long gaps.

• Boosts engagement – steady updates keep your audience interested.

• Organizes strategy – acts as a roadmap for content.

• Generates leads – NAR research shows social media can outperform MLS.

Next step: Explore how Xara can boost your marketing efficiency.

Choosing the Right Social Media Platforms

Not all platforms work equally well. Start by asking:

1. Who is my target audience?

2. What content do they engage with?

3. How can I reach them effectively?

4. What is my unique selling proposition (USP)?

Best platforms for real estate agents:

• Facebook – listings, testimonials, ads (used by 90% of agents).

• Instagram – photo/video-first for showcasing properties.

• LinkedIn – networking with professionals and sharing expertise.

• X (Twitter) – quick market updates and news.

• TikTok – reaching younger buyers with short, viral content.

How to Build a Real Estate Social Media Calendar with AI

Step 1: Generate Content Ideas with AI

• Choose a tool: Xara AI or ChatGPT.

• Set goals: Define whether you want leads, awareness, or authority.

• Provide context: Include brand, property details, and audience insights.

• Specify format: Posts, stories, giveaways, or videos.

Step 2: Create Your Calendar in Xara

1. Open the Table Maker in Xara.

2. Customize table size, colors, and headers.

3. Fill in captions, ideas, and posting dates.

4. Add images, icons, or branding assets.

5. Use Xara AI to auto-generate captions.

6. Save and export. Collaborators can edit directly.

Step 3: Generate Branded Visuals in Xara

• Use ready-made real estate templates.

• Import brand guidelines from your website URL.

• Add agent details to ensure up-to-date marketing.

• Use MLS integration: enter a listing ID, and Xara applies it to templates.

Step 4: Share Easily Across Platforms

• Post directly from Xara Cloud.

• Manage all social media from one dashboard.

• Avoid switching between tools.

  Build Your Real Estate Social Media Calendar with Xara

Posting Strategy and Best Practices

Set Your Goals

Define whether you aim to:

• Generate leads.

• Establish authority.

• Drive traffic.

Plan Content Around Events

Schedule posts around:

• Holidays.

• Local market updates.

• Open houses.

Posting Frequency

• More posts = higher visibility.

• Stay consistent, even if it’s 3x/week.

• Quality is more important than quantity.

Monitor and Adjust

• Use platform analytics.

• Track best-performing content (e.g., “just listed” vs. “open house”).

• Refine based on engagement.

10 Creative Real Estate Social Media Content Ideas

1. Property Spotlight Mondays – showcase new listings.
2. Testimonial Tuesdays – share client success stories.
3. Tips & Tricks Wednesdays – advice on buying, selling, or investing.

4. Throwback Thursdays – share milestones or career lessons.

5. Fun Fact Fridays – highlight market or community trivia.

6. Small Business Saturdays – feature local businesses.

7. Market Update Mondays – share pricing and trend reports.

8. Video Tour Tuesdays – post engaging property walk-throughs.

9. Ask Me Anything Wednesdays – answer FAQs via Instagram Stories.

10. Weekend Wanderlust – post aspirational homes or dream destinations.

Pro tip: Repurpose tips into free downloadable guides for lead capture.

Bringing It All Together

AI-powered tools like Xara make building a social media calendar easy. They help agents:

• Save time.

• Stay consistent.

• Create branded, professional content quickly.

Ready to simplify your real estate marketing? Try Xara today.