In life, it’s all about making a lasting first impression.
It’s about how you carry yourself, how you communicate your thoughts, but most importantly it’s about how you present yourself to others.
Real estate is no different.
When presenting a property to potential buyers, you want to make sure they’re hooked from the very start. But after you hand them that real estate flyer, you stop being in charge. The fate of your sale is in the hands of that tiny piece of paper.
That’s why you need to make it good; not good - extraordinary.
In order to make a great first impression, that flyer needs to be eye-catching, stunning and it has to send a clear message to your clients.
Keeping all this in mind, we’ve put together a few top tips that will help make your real estate flyers really stand out!
Less is More
The first rule of graphic design is you don’t over satiate your design with too much information. The second rule of graphic design is you do not over satiate your design with too much information. Do you see where we’re going with this?
To grab somebody’s attention in just a few seconds, real estate flyers need to be short, snappy and to the point.
A catchy headline, striking visuals and proper use of color are essential when designing real estate flyers.
Overwhelming your design with too many different fonts, patterns and colors can often become messy and confusing. You don’t want your potential buyers to spend ages looking for the information they need.
The best thing you can do is add your contact info or links to your social media profiles so potential clients can contact you to learn more information once they’re already hooked on the offer!
Using proper colors is key when it comes to designing striking flyers. Bold and vibrant hues will certainly grab people’s attention, but you want to make sure that you’re also using colors that reflect your brand.
Real estate is not just about selling a house; real estate is about selling an image, a brand.
And you want your flyers to convey that.
Pay attention to the colors in the graphics and make sure they work well with the rest of the design. The last thing you want is for your images to get lost in a sea of rainbows.
Another thing to consider is the psychology of color. The study of hues can help you choose the colors and shades that will entice people to consider your brand over another one.
Different colors communicate different meanings, and as such, you can use color to your advantage in order to convey your message to the world. For instance, yellow, orange and red are typically considered warm and inviting colors, while green is usually associated with health and prosperity.
Certainly, the meaning of color differs by culture, gender, age and other factors, so it’s important to do some research before deciding on a specific hue to use in your real estate flyers.
What is the first thing that a person sees when they look at your flyer? That image is your selling point. That is the focal point that makes all the difference.
The first thing to remember is quality over quantity. Your graphics represent your brand and its levels of professionalism. Using one top quality photograph will yield better results than using several small images of questionable quality.
If you don’t have a professional photographer in your team, you can always look online for free stock photos or simply make use of Xara’s free library of nearly 1 million high-quality royalty-free stock photos.
Whatever you do, make sure it stands out and that it faithfully represents what you stand for.
Making an Offer They Can’t Refuse
Lastly, what you always want to keep in mind is that nothing of this is about you. It’s about the client and what you can do for them.
So, what’s in it for me? This is the question that your real estate flyer needs to answer. And the best way to answer that question is by making them an offer they can’t refuse.
Preferably in big bold letters.
Your clients want to believe that they’re getting a good deal, who doesn’t? This is why it’s important to include your best offers in your flyers.
'Discount', 'sale' and 'bonus' are three magic words that do wonders when it comes to making a sale. So, make sure to include them in your design.
After you grabbed their attention, you want them to actually make the next step! And you need to tell them exactly what it is or what it should be.
Using direct Calls to Action can make or break the deal. Don’t be afraid or shy to tell your potential clients to CALL NOW, SIGN UP or LEARN MORE.
Think about what you want your clients to do after they receive your real estate flyer and design the CTA accordingly.
So in conclusion
Your real estate flyers play a crucial role in the promotion of your open houses and properties. They are not just information you give out, but your fellow sales reps that help you close that sale. By creating striking designs, including necessary information and offering once in a lifetime deals, you’re helping your sales rep make that extraordinary first impression that your potential clients are looking for.
Real estate flyers are not a mere tool in the selling process; they’re a vital component of your whole real estate marketing plan and a central feature of your brand.