Real estate listing marketing has always been treated as an extra step. Agents get to it when they have time. Hunt down the pictures, fill out templates, write the post or the email, publish them. An expensive and difficult step for agents to push listings in front of potential buyers.
Until today.

Every listing, automatically marketed across channels.

 

Starting today, US agents and brokers instantly find and promote their listings directly from Xara.

Add your Agent ID or Office MLS ID and every listing you have appears instantly, ready to market across social, email, and print. The automation starts the moment you connect, and can go as far as auto-posting listings for agents.

It doesn’t stop at “Just Listed”. Xara detects every stage of a listing and from open house dates to price improvements, to letting clients know it’s under contract or that it just sold. A personalized and branded marketing campaign generates automatically. Every milestone gets marketed the day it happens, not when someone remembers to announce it.

The elephant in the room: Investing time and money assembling marketing.

 

Templating tools like Canva partly help build single marketing designs, but they don’t reduce the larger marketing risk.

Agents still need to decide what to promote, pay designers, wait, or find the bandwidth to turn listings into marketing assets, and handle distribution themselves.

Design tools weren’t built for listing marketing workflows.

Because marketing had to be assembled manually, agents often stop posting consistently, rely on quick templates, or skip certain channels entirely. Most listings never get seen by enough potential buyers.The brokerage and the agent won’t recover the money spent.

Enter Xara’s listing marketing automation system

 

A dedicated listing marketing automation system. Beyond giving brokerages and agents a repeatable way to turn each listing into a personalized marketing package, it allows agents to publish everything from one place, with social media captions and emails already written. Which they can always edit.

The system generates and organizes marketing across every format. When Xara detects a new listing or a status change in the MLS, it generates the materials and emails them directly to the agent. Branded, personalized, and ready to publish. The agent doesn’t have to check anything. The marketing finds them.

Here’s how it works:

Listing enters the MLS → campaign generated → agent notified → distribution happens

Design tools help agents design listing materials. Xara helps agents run listing marketing.

This is what sets Xara apart.

 

Every other tool in real estate marketing requires someone to do something. Email your designer, open a template, upload a photo, write a caption or an email, upload the finished assets somwehere and hit send. The property gets listed, and the marketing doesn’t start until the agent or their marketing team find the time.

Xara works the other way. The agent lists the home in the MLS, and Xara prepares the marketing, down to what to say, ready to send, post, print, or mail out. Always compliant, personalized and on brand. Since everything is launched from the same place, agents only have to press publish.

The workflow finishes when the home is promoted.

For brokerages this means not having to hire extra headcount seasonally and knowing that they’re giving every agent a chance at pushing listings in front of more buyers.

The first listing marketing execution platform.

 

Design tools create assets. CRMs store contacts. Xara executes listing marketing automatically, for every agent, across every listing, without anyone asking for it.
With today’s instant MLS connection, that execution starts on day one.

Try it for your brokerage.

Connect your MLS in under a minute and watch your listings populate and publish. Or book a demo and we’ll walk you through exactly how it works for your brokerage