The Maxa designs alternative for real estate
Xara vs MAXA Designs: Built in Listing Promotion vs
Nice Designs and Automation Add Ons
Xara gets every listing promoted. Maxa delivers materials on request, but charges extra for the automation that actually drives results.
Used daily by forward thinking brokerages
Where Maxa’s Automation Stops vs Where Xara
Delivers Marketing Results
If you pay enough Maxa creates marketing packages and delivers them to your agents. Then what? Here’s why great design platforms don’t guarantee great results:
Emailing out marketing packages that agents might ignore
Maxa emails listing marketing packages to your agents. But your agents still have to decide what to post, when to post, write social captions, coordinate across channels, the exact activities that stop them from promoting.
AI Marketing Automation
Hands-off social media management that reaches potential clients.
- AI Social Media Manager posts for agents 24/7.
- Automated follow-up reminders for print ensure execution.
- Optional two-click publishing across all channels.
Want Automation? That’ll Cost You an Extra $18,000/year
To get the automation workflows that Xara includes, Maxa charges $5,000 implementation + $1,500/month baseline fee. Then add per-agent costs, MLS feeds (+$100/month each), and other essentials. The automation that should be standard becomes an expensive upgrade.
Everything Included Pricing
MLS integration, automation, and all features for one simple price.
- Simple per agent monthly pricing.
- AI Social Media Management and analytics included.
- No implementation fees or hidden add-ons.
Pay Extra for Custom Templates You’d Expect
Maxa gives you basic templates, then charges extra for customization. Their onboarding manual notes custom template changes cost $1,000 and take 50 hours of work. You pay platform fees plus additional charges for the branding you actually need.
Custom Marketing by Default
Your brand implementation included, not an expensive add-on.
- Custom templates created during standard onboarding.
- Your templates ready when platform activates.
- Template changes included in service.
You’ll be waiting Before First Listing Gets Promoted
Maxa gives you a set of templates, then you have to request everything else. More custom templates? Submit a request. Template changes? Request and wait. We’ll call it a reactive model.
Built for your brand, and speed to market
Custom templates created automatically, and usage of your current ones is expected, not by special request.
Agents want their marketing taken care of, not more templates and tasks
While Maxa Designs seems to focus on delivering beautiful materials and hope agents use them, Xara automates the steps
to get every listing promoted so agents don’t need to get involved.
AI-first approach
Our AI social media manager ensures 24/7 market presence without agent involvement
Zero training period
Works immediately without constant agent training, setup, or ongoing management
Measurable and scalable
Track marketing reach and engagement for your agents.
Head-to-head
A quick read across the buying criteria that matter.
AI guarantees social media posting 24/7
yesFully automated
All features included in base pricing
yesEverything included
Custom MLS integration setup fees
$0 included
Professional design templates
yes
Brand compliance controls
yes
Marketing workflow automation
yes
Direct MLS integration
yes
Single Sign-On (SSO) setup fees
$0 included
Xpressdocs integration
Included
Custom design services
yes
Implementation fees
$0
Platform baseline fees
$0
Per-MLS feed costs
$0
White-label marketing center
yes
Admin controls and permissions
yes
Campaign tracking and analytics
yes
Print and direct mail capabilities
yes
Multi-channel campaign creation
yesAutomated
AI guarantees social media posting 24/7
noDelivery only
All features included in base pricing
noAdd-on fees required
Custom MLS integration setup fees
$500 Setup fee
Professional design templates
yes
Brand compliance controls
yes
Marketing workflow automation
yes
Direct MLS integration
yes
Single Sign-On (SSO) setup fees
$500 Setup fee
Xpressdocs integration
$1000 Additional cost
Custom design services
yes
Implementation fees
$3K–5K
Platform baseline fees
$9K–18K annually
Per-MLS feed costs
$100/month per MLS
White-label marketing center
yes
Admin controls and permissions
yes
Campaign tracking and analytics
yes
Print and direct mail capabilities
yes
Multi-channel campaign creation
yesTemplate-based
True Cost Comparison + Volume Discounts
See the real difference between Maxa’s enterprise pricing and Xara’s simple model with automatic volume discounts