Xara announce that it has been acquired by German company, MAGIX AG who hold the leading market position for the distribution of
photo, music and video software in Germany and various other European countries, as well as being one of the three leading market
players in the USA.
The acquisition is good news for Xara and its customers. The new financial resources that MAGIX provide together with the greatly increased distribution network for Xara products and technology will accelerate the development and market capture of the Xara products.
Xara will trade as a subsidiary of MAGIX under the existing management. It will continue to develop the Xara products such as the highly successful Xara Xtreme, to be marketed under both Xara and MAGIX brands.
About Xara Group LtdXara has been at the cutting edge of software design since 1981, specializing in creative design and publishing solutions, with award winning titles from the era of the BBC Micro right up to and including the latest cloud based, online services. Innovations have included technology firsts such as the first real time anti-aliasing & transparency controls, and spell check as you type. Xara Cloud is the latest venture, the culmination of decades in software design for the publishing industry. You can find more information about the latest updates on the website of our official worldwide reseller magix.com.
About MAGIXMAGIX has been a leading international provider of high-quality software, online services and digital content for multimedia communications since 1993. The MAGIX product range is targeted towards both laymen and professionals alike, going beyond the PC platform to include seamlessly integrated online and mobile applications. MAGIX operates internationally from branches in the USA, Canada, the UK, France, Italy and the Netherlands.