Xara signs a worldwide distribution agreement for its desktop products with MAGIX Software, and will continue driving forward its new cloud solution.
Xara has always led the desktop publishing industry with award-winning solutions and will now be doing the same with a revolutionary new rich content creation and collaboration SaaS platform for businesses. As the launch nears in early 2018, Xara has entered into a worldwide sales, marketing, and distribution partnership for its desktop products with MAGIX Software GmbH.
As of October 23rd, 2017 MAGIX will be the worldwide distribution partner for Xara Web Designer, Xara Page & Layout Designer, Xara Photo & Graphic Designer and Xara Designer Pro.
“Xara sees a massive opportunity to bridge the gap between business documents and professional design. As we rapidly grow this new solution, focus and execution will be paramount. The MAGIX team has a unique expertise in selling desktop software and we feel confident that they will service existing customers, and develop new channels extremely well.” said Xara CEO, Matt Bolton.
Existing Xara customers will benefit from the strengthening of this partnership and will not see any interruption to their software and support. All new license purchases, upgrades, and renewals will be a familiar process through MAGIX channels. Xara will continue to deliver exciting new features and releases of these desktop products.
“The Xara Designer products have been a great addition to our portfolio for many years,” said MAGIX Managing Director Aishvarya Agarwal. “Now this new global partnership allows us to use our strong presence in the United States and the United Kingdom to deliver a superior customer experience for Xara product users.”
The Xara sales and marketing team will focus on introducing the new cloud based creative service to the world.
“Drawing upon our strong expertise in graphics, photo, and text editing software, we have pushed the boundaries to develop a new cloud-based solution for businesses, not seen before. We look forward to telling you about our exciting new SaaS solution soon.” said Charles Moir, Xara’s Founder and Chief Software Architect.