Press Center

Xara goes cloud, and secures global distribution of its desktop products with partner, MAGIX Software

October 23, 2017

Xara signs a worldwide distribution agreement for its desktop products with MAGIX Software, and will continue driving forward its new cloud solution.

Xara has always led the desktop publishing industry with award-winning solutions and will now be doing the same with a revolutionary new rich content creation and collaboration SaaS platform for businesses. As the launch nears in early 2018, Xara has entered into a worldwide sales, marketing, and distribution partnership for its desktop products with MAGIX Software GmbH. 
As of October 23rd, 2017 MAGIX will be the worldwide distribution partner for Xara Web Designer, Xara Page & Layout Designer, Xara Photo & Graphic Designer and Xara Designer Pro. 
“Xara sees a massive opportunity to bridge the gap between business documents and professional design. As we rapidly grow this new solution, focus and execution will be paramount. The MAGIX team has a unique expertise in selling desktop software and we feel confident that they will service existing customers, and develop new channels extremely well.” said Xara CEO, Matt Bolton.
Existing Xara customers will benefit from the strengthening of this partnership and will not see any interruption to their software and support. All new license purchases, upgrades, and renewals will be a familiar process through MAGIX channels. Xara will continue to deliver exciting new features and releases of these desktop products.

“The Xara Designer products have been a great addition to our portfolio for many years,” said MAGIX Managing Director Aishvarya Agarwal. “Now this new global partnership allows us to use our strong presence in the United States and the United Kingdom to deliver a superior customer experience for Xara product users.”
The Xara sales and marketing team will focus on introducing the new cloud based creative service to the world.

“Drawing upon our strong expertise in graphics, photo, and text editing software, we have pushed the boundaries to develop a new cloud-based solution for businesses, not seen before. We look forward to telling you about our exciting new SaaS solution soon.” said Charles Moir, Xara’s Founder and Chief Software Architect.
Press Contact:  Nova Fisher -  [email protected]  Tel: Int (44) 1442 351038

There is more information about MAGIX Software and Xara Online Designer at and


Yes. MAGIX, who we have partnered with for over 10 years, has considerable expertise in the worldwide sales and support of desktop software, and have built up an extensive knowledge of the Xara products in the many years that they have sold and supported the non-English language versions. We are now extending the benefits of this partnership to all Xara Designer users around the world.
Absolutely, we will continue to release exciting new features and performance improvements on the Xara Designer titles. In fact, desktop version 15 will be released in the next two months with customer requested features of today.
You should continue to log in, purchase,  upgrade or renew with the same email address and password, unless you have both a Xara account and a MAGIX account (ie you have purchased something from MAGIX), in which case you should use the email address and password of your MAGIX account in future.
Yes, your serial number is unaffected, as it is your activation record and Update Service status.
The Xara Affiliate program is now closed, however the Xara products are already included in the MAGIX Affiliate program, which offer similarly attractive terms. Find out More.
Xara will continue to work alongside MAGIX to ensure a seamless support service. Currently you can submit tickets on the Xara Support site, and shortly on the Magix Support site as well. The support resources (FAQs, etc.) at, our Resource Center and The XaraXone will remain in place for now.

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About Xara Group Ltd

Xara has been at the cutting edge of software design since 1981, specializing in creative design and publishing solutions, with award winning titles from the era of the BBC Micro right up to and including the latest cloud based, online services. Innovations have included technology firsts such as the first real time anti-aliasing & transparency controls, and spell check as you type. Xara Cloud is the latest venture, the culmination of decades in software design for the publishing industry. You can find more information about the latest updates on the website of our official worldwide reseller


MAGIX has been a leading international provider of high-quality software, online services and digital content for multimedia communications since 1993. The MAGIX product range is targeted towards both laymen and professionals alike, going beyond the PC platform to include seamlessly integrated online and mobile applications. MAGIX operates internationally from branches in the USA, Canada, the UK, France, Italy and the Netherlands.