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Xara Web Designer is unlike any web design software you will have seen before; an easy template based solution that gives you total page design freedom, no HTML skills required. It comes in 2 versions, Web Designer and Web Designer Premium; Premium offers advanced web and graphic design features - find out more below!
Why Web Designer?
Seeing is believing
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Simply watch our movie and you'll find out how to create a great looking website in minutes, no HTML skill required!

Traditional web authoring tools are really just HTML editors, they are designed to create text layouts, providing few graphical capabilities. And yet it's evident that the vast majority of modern websites are of a graphical nature. We believe you should have complete freedom to include anything - text, graphics, photos - anywhere on the page, using just one tool. And you shouldn't need to know, or even see, the HTML that goes into creating your site, any more than a car driver needs to know how an engine works.

Check out our brief intro movie on the left, then take a look at some of the sites created by existing Xara users in our Website Gallery.
There's no easier solution
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The Web Designer approach is simple: You can either create your own page and site designs from scratch with the powerful page layout and design tools or simply 1) pick your design from the templates 2) customize it with complete freedom 3) publish. Absolutely no HTML or Javascript skills are required!

Templates include individual web graphics, complete pages and even pre-built multi-page sites. 
A one tool solution
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You only need one program for creating graphical websites - from design to publishing - and that's Web Designer.

Web Designer includes customizable web graphic, webpage and website template designs plus tools for creating your own designs, for photo editing (an integrated ultra-fast, non-destructive photo tool), and for advanced text layout. The Designs Gallery also includes a collection of Widgets. Site upload is covered too and there's even a free web hosting offer! 
Total design freedom
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Web Designer gives you total design freedom - using drag and drop you can literally place anything, anywhere on the page. And things which are normally difficult to achieve in HTML are a snap in Web Designer - for example text with curved edges, text or graphics at an angle, text flowing around objects - no problem! 
WYSIWYG
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Whether you customize one of the bundled templates or create your own graphics or animations, it's genuinely WYSIWYG - what you see in Web Designer is exactly what you get on your website. 
Quality results guaranteed
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Web Designer's templates are created by top professional designers, so the quality is guaranteed. But of course you can customize the color, text, images, size etc to create your own personal look without any loss of quality. It's the best of both worlds! 
Clever stuff
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But we have some clever tricks too, to make things easier for you - here's just a few of the things that will save you time and trouble:

Liquid text flow around objects; easy mouseover, thumbnail and pop-up creation; automatic adjustment of photos to the correct web resolution; one-click change of site wide theme colors and shades; automatic color matching of imported objects such as buttons; a concept of 'repeating objects' such as headings and button bars - edit one instance and they all update; buttons and text panels that automatically stretch as you change the text.

New in V8: smart automatic repositioning of objects and resizing of pages as you add new text; font embedding which frees you from the restriction of 'web safe' fonts.
Compatibility
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Working with industry standards is vital, so Web Designer sites are W3C compliant, cross browser compatible (IE 6+, Firefox, Safari, Chrome) and XHTML, CSS standards based.

It can also import a huge range of files types for vector graphics, image and text including PDF, RTF, RAW, PSD, TIFF and of course JPEG, PNG, GIF. Premium offers some extra import formats (SVG, ODP, PPTX).
Mobile Device Friendly
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Websites made with Web Designer are ready for the latest iOS and Android smartphones and tablets. We‘ve invested significant effort in making all our templates and features work with mobile devices, so that you no longer need to spend time creating special cut down (and often ugly) mobile versions of your websites, with complicated redirects.

Together with our brand new embedded HTML 5 player technology for video and audio integration this means that you can create state of the art website projects which work across all platforms and browsers with minimum effort.

Sites created in Web Designer are also touchscreen compatible.
Create Websites
Choose a design
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Pick your page design from the bundled templates, all created by professional designers so that quality is guaranteed. There are pre-built, ready linked multi-page sites, or you can build your own site from the page layouts offered in co-ordinated theme sets. We've got all the layouts you need (eg home, products, photo gallery, news, store etc) although of course the layout is completely customizable.  Add additional pages by simply duplicating the current one or dropping another layout from the Designs Gallery - made even easier by an auto color-matching feature that allows you to match newly added pages to existing ones.

Then you can customize the pages with complete freedom and absolutely zero loss of quality.

See the web page templates
Customize as required
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Use simple drag and drop to position things on the page as you wish; enter your text (spell checker included); drag and drop any new items such as text panels, headings or extra buttons from the templates in the Designs Gallery, or import your own, or create new images with the drawing tools; set up links on your NavBars and menus; drag and drop your own photos (photo editor included if you need to crop or adjust brightness, contrast etc); customize colors with the simple one-click theme color editing.

For extra impact, adding mouseover effects, thumbnails and photo pop-ups & slideshows is simple. 
Add widgets to your site
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And it's a snap to add widgets to your site, such as Google Maps, Facebook Like and Twitter buttons, Picasa photo albums, Flickr slideshows, YouTube movies, forms, news feeds and many, many more...

What's more the Designs Gallery includes a collection of popular widgets that can be just dragged onto the page you're working on (find out more in our Widget Guide).  Note:  Premium has a larger selection of widgets including photo and content slideshow widgets, interactive chart and graph widgets, and e-commerce widgets such as Paypal.
Add videos, music, PDFs
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It couldn’t be easier to add external files. Simply drag and drop the MP4 or FLV movie files, MP3 audio files or PDFs on to your page and position them as required. All the work to display and play them will be done automatically.

Note: If Flash isn't available, the integrated audio and (in Premium) video players use the HTML 5 capabilities of the web browser to play the audio or video where the browser supports it eg latest smartphones or tablets.

Publish
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Check your design in the browser preview and then simply click on Publish.

You can take advantage of the completely free MAGIX Online World 500MB web hosting offer included with Web Designer (Web Designer Premium includes a free one year upgrade to 2 GB) which offers ultra-simple upload. Or you can use regular FTP upload to other hosting companies.


We told you it was easy! 

Search Engine Optimization

Now you have a great looking site and you’ll want to get the word out! Web Designer helps you achieve search engine success by making it easy to add the essential titles, descriptions and keywords, by site or by page.

Advanced users can add HTML code to the body field, and in Premium you can also add HTML to the head field, automatically create XML sitemaps and easily embed Google Analytics web analysis tool to measure your success.
Create Web Graphics
Use professional templates
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Web Designer also includes template designs for individual graphics, from buttons, NavBars and headings to text boxes and speech bubbles! Again they are all created by professional designers and can be customized to fit your site in seconds.

These individual graphics can be exported in the standard web formats such as GIF, JPEG, PNG for use on existing websites, or they can be added to any page being created in Web Designer.

See some more examples of the templates.
Or create custom graphics
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If you don't find a template to fit the bill, no problem, Web Designer includes comprehensive, intuitive and powerful drawing tools from our award winning illustration software Xara Designer.

So you can create your own graphics from scratch and either add them to the page being created in Web Designer or export them as JPEG, PNGs or GIFs. 
Rapid Website Prototyping
Fast prototypes for designers
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For designers, Web Designer offers unparalleled design freedom. It's perhaps the fastest website prototyping tool around, even for websites created from scratch. As a designer you don't need to know anything about HTML, but you'll have complete freedom to design websites as simple or as complex as you need, with an actual working HTML result, rather than just a 'fake' static mock-up. 
Design without compromise
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You don't need to compromise your design just because this is a webpage.

Web Designer supports transparency, even grad transparency (for graphics, photos and text); it has full, automatic alpha channel support for things like soft shadows, anti-aliasing and semi-transparent objects; and if you include things not supported by HTML (let's say rotated text) it automatically converts them to optimized web graphics. 
Web Designer Premium
Flash & GIF animation
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Web Designer Premium is one of the easiest tools for creating truly efficient Flash animations, which you can export as .swf or add to any page being created in Web Designer.
Extra Widgets (ecommerce, charts, photo sliders)
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Web Designer Premium includes a larger selection of Widgets in the Designs Gallery, including the new, resizeable photo and content slideshow Widgets that can help give your website an edge, making them more interesting and dynamic. Plus there's a selection of interactive chart and graph widgets.

See examples of photo & content sliders and charting widgets

Premium also includes a choice of e-commerce Widgets and a neat 'embed a website' Widget - perfect for embedding blogs, microsites and other sites within your page.
Website and remote presentations
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With Web Designer Premium you can easily create web-based 'slide-show' style presentations, that your website visitors can step through using the keyboard arrow keys. Plus you can apply animated transition effects as each step and page is displayed.

You can also easily remotely host a web meeting (a 'Webinar') to showcase your presentation, step by step and page by page, to a group of invited participants.

See the presentation templates
Remote presentation manager
Animated page and layer transition effects
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Web Designer Premium makes it easy to add a wide range of animated effects to the layers and page links in your website. You can add animated transitions to any page link or pop-up layer in your web pages.
Advanced graphics features
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Web Designer includes many customizable graphic templates of course, and a good set of basic drawing tools, but Premium includes a range of additional graphic creation tools for those who wish to create their own graphics from scratch. These include freehand and quickshape drawing tools, bevel, mould and 3D extrude.

Premium includes other extra features for power users, such as support for Retina graphics, embedded fonts (so you aren't just limited to the so called 'web safe' fonts) and direct integration of Google Fonts. There is also a 64 bit version giving maximum performance for large, content rich sites.

You can find out more about the extra features in Premium here.