The Company

Proximate: Sales Intelligence as a Service

Proximate is predictive sales analytics and opportunity cost management combined into a powerful sales intelligence tool that is easy to use and helps entire sales teams to achieve sustained sales success.

Proximate operates from Boston, Massachusetts and is on a mission to connect companies to the right customers at the right time.

They do this by creating a healthy and sustainable sales pipeline. By building high-quality sales pipelines, they set up organizations, and the individuals within them, for long-term sustained success.
Proximate leverages AI, machine learning, and natural language processing to score and qualify leads, measure ‘buyer sentiment’, and help provide opportunity cost management.

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The challenge

Time and money are a startup’s scarcest resources

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“As a startup, we are starting to create our identity and establish our brand. It’s critical that our website, marketing materials, and social media content are of the highest quality to win trust with users. Xara gives any employee in Proximate the ability to create visually stunning documents and content.”
– Ross Andrews, CEO & Founder of Proximate

Like most startups that are about to launch an innovative product, the team at Proximate are active on social media channels (Instagram, Facebook and Twitter) to create buzz. They also blog and create slide presentations. This means they need a way to create material for these marketing and sales channels, and as a startup, their time is extremely valuable.

At the same time, establishing a strong brand presence from the start is very important, and they know that doing this would normally require a big investment of time, or hiring a professional designer.

Proximate was looking for a way to create elegant and powerful content that would allow their target audience to connect with their brand, but at the same time, do it quickly and cost effectively.

The solution

Ease of use and great design combined

Ross Andrews, the CEO of Proximate, came across Xara Cloud and he decided it could help the company to improve the way they create content, so he gave it a try with the free Xara Premium trial.

After a month Ross and his team decided to become a customer because Xara Cloud was easy for them to use, they were able to create and publish content in just a few steps, and it met their budget.

The team at Proximate is mainly using Xara Cloud mainly for social media content, marketing collateral and presentations. The process is easy, they pick a template to start with and then they go to work adding their brand elements and their content. As a result they have a graphic or document to visually present the information to the market.

  • 1

    Selecting a template

    Hundreds of professional templates to choose from

  • 2

    Adding their brand

    • Logos
    • Colors
    • Text styles
  • 3

    Adding content

    They can add product images, text, icons and graphics

  • 4

    Use everywhere

    • Web
    • Print
    • PDF and PPT

The result

Better content in less time

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“It saves us TIME! As a startup, our time is extremely valuable and Xara has helped us maximize it!”
– Ross Andrews, CEO & Founder of Proximate

After 2 months of using Xara Cloud, the Proximate team feel they are far more efficient when it comes to generating content. Another plus is the ability to sync content via Google Drive so they can access any document at any time, and then export it to the format they need at the time they need it.

But efficiency and saving time aren’t the only benefits; the quality of their content has also improved significantly. Anybody in the team can now produce professional quality content – and that brings huge benefits for their brand.

And something they have learned along the way:

Creating content can actually be fun! And it doesn’t require a lot of time or design expertise - you just need the right tools.