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Xara announce that it has been acquired by German company, MAGIX AG who hold the leading market position for the distribution of
photo, music and video software in Germany and various other European countries, as well as being one of the three leading market
players in the USA.
The acquisition is good news for Xara and its customers. The new financial resources that MAGIX provide together with the greatly
increased distribution network for Xara products and technology will accelerate the development and market capture of the Xara products.
Xara will trade as a subsidiary of MAGIX under the existing management. It will continue to develop the Xara products such as the
highly successful Xara Xtreme, to be marketed under both Xara and MAGIX brands.
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About Xara Group LtdXara has been developing cutting edge software in the UK since 1981. Xara has developed a wide range of products covering the whole realm of publishing and graphics software. Xara Designer is the world's fastest, and many believe the world's best drawing and illustration software.
Xara has a particularly strong technology and innovation history. It pioneered many of the graphics technologies and techniques used by the industry today. Many of its user interface techniques have been adopted by the industry. From the very beginning Xara has been involved in the online world, including the formation (and subsequent sale of) one of the earliest Internet providers. Since the late 90s Xara has conducted most of its business via the Internet, and has gained millions of customers worldwide.
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About MAGIX AGMAGIX is a leading international provider of high-quality software, online services and digital contents for multimedia communications. Since 1993, MAGIX has been developing leading technologies for creation, editing, management and presentation of photos and graphics, videos and music. Internationally, MAGIX operates from branches in the USA, Canada, the UK, Germany, France, Italy,
Spain and the Netherlands. The product range is targeted towards laymen and professionals alike and goes beyond the PC range to include seamlessly integrated online and mobile applications.
According to its retail sales figures, MAGIX leads in the multimedia software sector in the most important European markets, and is one of the most successful competitors in the USA. Sixteen years of market presence as well as one thousand awards worldwide testify to the company's power of innovation. |
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