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30
JAN
2007
Xara acquired by MAGIX
​Xara announce that it has been acquired by German company, MAGIX AG who hold the leading market position for the distribution of photo, music and video software in Germany and various other European countries, as well as being one of the three leading market players in the USA.

The acquisition is good news for Xara and its customers. The new financial resources that MAGIX provide together with the greatly increased distribution network for Xara products and technology will accelerate the development and market capture of the Xara products.

Xara will trade as a subsidiary of MAGIX under the existing management. It will continue to develop the Xara products such as the highly successful Xara Xtreme, to be marketed under both Xara and MAGIX brands.




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About Xara Group Ltd

Xara, founded in 1981, was one of the oldest independent software developers in the UK, until it was acquired by Magix AG in 2007. Xara continues to develop innovative graphics, website building, and document publishing tools, which are marketed around the world under both the MAGIX and Xara brand names.

About MAGIX AG

MAGIX is a leading international provider of high-quality software, online services and digital contents for multimedia communications. Since 1993, MAGIX has been developing leading technologies for creation, editing, management and presentation of photos and graphics, videos and music. Internationally, MAGIX operates from branches in the USA, Canada, the UK, Germany, France, Italy, Spain and the Netherlands. The product range is targeted towards laymen and professionals alike and goes beyond the PC range to include seamlessly integrated online and mobile applications.

According to its retail sales figures, MAGIX leads in the multimedia software sector in the most important European markets, and is one of the most successful competitors in the USA. Fifteen years of market presence as well as one thousand awards worldwide testify to the company's power of innovation.