Xara announce that it has been acquired by German company, MAGIX AG who hold the leading market position for the distribution of
photo, music and video software in Germany and various other European countries, as well as being one of the three leading market
players in the USA.
The acquisition is good news for Xara and its customers. The new financial resources that MAGIX provide together with the greatly increased distribution network for Xara products and technology will accelerate the development and market capture of the Xara products.
Xara will trade as a subsidiary of MAGIX under the existing management. It will continue to develop the Xara products such as the highly successful Xara Xtreme, to be marketed under both Xara and MAGIX brands.
About Xara Group LtdXara has been developing cutting edge software in the UK since 1981 making it one of the very earliest European software houses. Xara has developed a wide range of products covering the whole realm of publishing and graphics software. Xara Designer remains the world's fastest, and many believe, the world's best drawing and illustration software.
Xara has a particularly strong technology and innovation history. It pioneered many of the graphics technologies and techniques now standard in the industry today such as anti-aliased vector graphics, vector transparency, object feathering, etc. Many of its user interface techniques have been adopted by the industry. Xara's latest innovation is Xara Online Designer, a cloud based service that offers the ability to create rich graphical documents in a web browser, using any device and in collaboration with colleagues.
In January, 2007, Xara Group Ltd was acquired by MAGIX AG and benefits from a distribution partnership with another wholly owned subsidiary, MAGIX Software GmbH.
About MAGIXMAGIX has been a leading international provider of high-quality software, online services and digital content for multimedia communications since 1993. The MAGIX product range is targeted towards both laymen and professionals alike, going beyond the PC platform to include seamlessly integrated online and mobile applications. MAGIX operates internationally from branches in the USA, Canada, the UK, France, Italy and the Netherlands.