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Xara offers Salvation to Disgruntled Adobe Users

June 05, 2013

Following the widespread unease at Adobe's move to force users to a subscription model, Xara is offering a special discount on their flagship creative design software 'Xara Designer Pro' to disgruntled Adobe users who want to find a suitable alternative.

Xara Designer Pro is often quoted in the press as having features that compare very favourably with Adobe’s Creative Suite applications, being faster, cheaper and easier to learn. Xara Designer Pro is a professional level graphic design tool, that offers integrated tools for illustration, DTP, photo editing and web design in a single package using a fraction of the memory resources of the Adobe Creative Suite of products.

Charles Moir, Managing Director, said: "You can understand from a business income point of view why a subscription revenue is desirable. However, what's good for Adobe, is not necessarily good for their customers. For many users, especially the smaller or independent freelance designer, the cost of a subscription is simply prohibitive. Adobe have upset swathes of users with their new pricing model.

For online services such as hosting, or purely web-based services we agree that a subscription model makes sense. But not for downloaded, installable desktop software.

Xara has always had a loyal enthusiastic customer base, many of them ex-Adobe users, so we're offering a special discounted price, to make it even more attractive for Adobe users to try Xara software.”

Xara Designer Pro is a one-off purchase - no subscription and no obligation to purchase future versions - it's yours to do with as you want, forever. It normally retails for $299, but is offered to registered owners of Adobe software for just $199. In addition to the 30 day no-quibble money back guarantee Xara is offering a free upgrade to the forthcoming Xara Designer Pro X9 due out shortly.

Xara Designer Pro is available for Windows operating systems. For more information see http://www.xara.com/graphics/alternative-software/

 

Contact:  

For more details or a serial number to unlock the trial version please contact: Nova Fisher, [email protected] Tel: +44 1442 351035

 

What the press say about Xara and Adobe

http://www.pcworld.com/downloads/file/fid,199999-order,4/description.html

http://www.pcadvisor.co.uk/reviews/software/3365672/xara-designer-pro-x-review/?tab=verdictTab#top

http://www.pcadvisor.co.uk/reviews/software/3362396/xara-photo-graphic-designer-mx-2013-review/

http://www.graphics.com/modules.php?name=News&file=article&sid=4982





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About Xara Group Ltd

Xara has been developing cutting edge software in the UK since 1981 making it one of the very earliest European software houses. Xara has developed a wide range of products covering the whole realm of publishing and graphics software. Xara Designer remains the world's fastest, and many believe, the world's best drawing and illustration software.

Xara has a particularly strong technology and innovation history. It pioneered many of the graphics technologies and techniques now standard in the industry today such as anti-aliased vector graphics, vector transparency, object feathering, etc. Many of its user interface techniques have been adopted by the industry. Xara's latest innovation is Xara Online Designer, a cloud based service that offers the ability to create rich graphical documents in a web browser, using any device and in collaboration with colleagues.

In January, 2007, Xara Group Ltd was acquired by MAGIX AG and benefits from a distribution partnership with another wholly owned subsidiary, MAGIX Software GmbH.

About MAGIX

MAGIX has been a leading international provider of high-quality software, online services and digital content for multimedia communications since 1993. The MAGIX product range is targeted towards both laymen and professionals alike, going beyond the PC platform to include seamlessly integrated online and mobile applications. MAGIX operates internationally from branches in the USA, Canada, the UK, France, Italy and the Netherlands.